Road users reminded to look out for each other in safety campaign
Drivers and cyclists are being urged to look out for each other, as part of a joint drive by Norfolk County Council and Norfolk Constabulary to reduce the number of cyclist casualties on the road.
‘Mind out for each other’ encourages all road users to be more considerate towards each other with the aim of helping to make Norfolk’s roads safer – for both cyclists and motorists. Norfolk is regarded as a safe place to cycle, and 1 in 5 drivers cycle at least once a month, however both need to do more to keep each other safe.
This campaign comes in response to the increasing number of adults taking up cycling, and the rising number of cyclists killed or seriously injured on Norfolk’s roads. 48 pedal cyclists were killed or seriously injured (one fatality, 47 serious injuries) on Norfolk’s roads in 2015 – more than in any other year during the last decade. This is a 50% increase on the 2014 figure (32 – no fatalities, 32 serious injuries), and more than double the number killed or seriously injured in 2010 (22 – one fatality, 21 serious injuries). Three out of every four cyclist injury collisions occur at junctions, and cyclists are seven times more likely to be injured on urban roads than on rural ones.
Running until mid-October, the campaign includes bus, radio, press and online advertising. Norfolk County Council will be focusing on making both drivers and cyclists aware of the issues around cyclist safety, while Norfolk Constabulary are concentrating their efforts on enforcement to ensure all road users are obeying the laws of the road.
The council will be offering free workplace seminars to cyclists to cover the economic, health and environmental benefits of cycling, whilst providing advice on equipment, routes and behaviours and delivering key safety messages. As a follow-up, commuter cyclists will be offered a bespoke on-road training session, which will offer an insight into the potential hazards a cyclist could face on their commute to work and advice on their riding behaviours.
Norfolk Constabulary will maintain their ongoing commitment to treat all road users equally; if a cyclist is seen breaking the law or putting themselves or other road users at risk, they will be stopped and dealt with in exactly the same way a driver would be.
Norfolk County Council’s Casualty Reduction Team are taking bookings from businesses for cycling theory workplace seminars. If you are interested in setting up a session, or want more information on what the sessions entail, email email@example.com or call 0344 800 8020.
For further information, including tips on how car drivers and cyclists can help keep each other safe, please visit www.think.norfolk.gov.uk/mindout